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[PDF] Download ↠ Latino Link: Building Brands Online with Hispanic Communities and Content : by Joe Kutchera
Jan 20, 2021 - 07:29 AM By Joe Kutchera

An amazing convergence is happening in marketing today the growth of the U S Hispanic population and the growth of digital media Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world They search for product information They compare prices, print coupons, and shop online.Is your brand ready Joe Kutchera outlines the isAn amazing convergence is happening in marketing today the growth of the U S Hispanic population and the growth of digital media Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world They search for product information They compare prices, print coupons, and shop online.Is your brand ready Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, HR Block, Ford Motor Company, Lexicon Marketing, and Monster.Each chapter ends with a succinct summary of Lessons Learned.
  • Title: Latino Link: Building Brands Online with Hispanic Communities and Content
  • Author: Joe Kutchera
  • ISBN: 9780981986982
  • Page: 264
  • Format: Paperback

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Latino Link: Building Brands Online with Hispanic Communities and Content By Joe Kutchera An amazing convergence is happening in marketing today the growth of the U S Hispanic population and the growth of digital media Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world They search for product information They compare prices, print coupons, and shop online.Is your brand ready Joe Kutchera outlines the isAn amazing convergence is happening in marketing today the growth of the U S Hispanic population and the growth of digital media Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world They search for product information They compare prices, print coupons, and shop online.Is your brand ready Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, HR Block, Ford Motor Company, Lexicon Marketing, and Monster.Each chapter ends with a succinct summary of Lessons Learned.

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  • [PDF] Download ↠ Latino Link: Building Brands Online with Hispanic Communities and Content : by Joe Kutchera
    264 Joe Kutchera
Latino Link: Building Brands Online with Hispanic Communities and Content