× Fundamentals of Marketing Research || ✓ PDF Download by ✓ Naresh K. Malhotra
Nov 18, 2019 - 08:23 AM By Naresh K. Malhotra

Drawing together seminal and cutting edge papers on qualitative and quantitative market research, this collection has been compiled by an award winning scholar internationally hailed as a leading authority on market research Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.
  • Title: Fundamentals of Marketing Research
  • Author: Naresh K. Malhotra
  • ISBN: 9781412921237
  • Page: 494
  • Format: Hardcover

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Fundamentals of Marketing Research By Naresh K. Malhotra Drawing together seminal and cutting edge papers on qualitative and quantitative market research, this collection has been compiled by an award winning scholar internationally hailed as a leading authority on market research Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.

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  • × Fundamentals of Marketing Research || ✓ PDF Download by ✓ Naresh K. Malhotra
    494 Naresh K. Malhotra
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    Posted by:Naresh K. Malhotra
    Published :2019-08-07T08:23:39+00:00