Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high tech advisors in the world once prompting Conan O Brien to ask Who is Geoffrey Moore and why is he famous than me Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore s consulting work to such companies as Salesforce, MicrosoOver the last 25 years, Geoffrey Moore has established himself as one of the most influential high tech advisors in the world once prompting Conan O Brien to ask Who is Geoffrey Moore and why is he famous than me Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio Focused on spurring next generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors Moore s classic bestseller, CROSSING THE CHASM, has sold than one million copies by addressing the challenges faced by start up companies Now ZONE TO WIN is set to guide established enterprises through the same journey For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today s disruptive, connected, fast paced business world Marc Benioff, CEO, Salesforce Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today s competitive, disruptive business environment Satya Nadel
Zone to Win: Organizing to Compete in an Age of Disruption By Geoffrey A. Moore Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high tech advisors in the world once prompting Conan O Brien to ask Who is Geoffrey Moore and why is he famous than me Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore s consulting work to such companies as Salesforce, MicrosoOver the last 25 years, Geoffrey Moore has established himself as one of the most influential high tech advisors in the world once prompting Conan O Brien to ask Who is Geoffrey Moore and why is he famous than me Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio Focused on spurring next generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors Moore s classic bestseller, CROSSING THE CHASM, has sold than one million copies by addressing the challenges faced by start up companies Now ZONE TO WIN is set to guide established enterprises through the same journey For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today s disruptive, connected, fast paced business world Marc Benioff, CEO, Salesforce Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today s competitive, disruptive business environment Satya Nadel
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