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[PDF] The Responsive Public Library: How to Develop and Market a Winning Collection | by ☆ Sharon L. Baker Karen L. Wallace
Jan 20, 2021 - 07:53 AM By Sharon L. Baker Karen L. Wallace

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors Focusing on the heart and soul of the library its collection the authors show how proven marketing techniques can be applied to library collection development in today s high tech environment With examples and statistics from than 200How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors Focusing on the heart and soul of the library its collection the authors show how proven marketing techniques can be applied to library collection development in today s high tech environment With examples and statistics from than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices A great idea generator and how to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.
  • Title: The Responsive Public Library: How to Develop and Market a Winning Collection
  • Author: Sharon L. Baker Karen L. Wallace
  • ISBN: 9781563086489
  • Page: 264
  • Format: Paperback

Comments

Liz De Coster Jan 20, 2021 - 07:53 AM
This book combines two interesting topics strategic marketing and collection development Unfortunately, the whole is less than either part, and I found this title dull and impractically dense Also, while I agree with the authors that librarians are not always very forward thinking or good at anticipating customer demand, the authors are not always realistic about budgets and other considerations shelving space, processing time in the suggestions they make.
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The Responsive Public Library: How to Develop and Market a Winning Collection By Sharon L. Baker Karen L. Wallace How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors Focusing on the heart and soul of the library its collection the authors show how proven marketing techniques can be applied to library collection development in today s high tech environment With examples and statistics from than 200How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors Focusing on the heart and soul of the library its collection the authors show how proven marketing techniques can be applied to library collection development in today s high tech environment With examples and statistics from than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices A great idea generator and how to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

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  • [PDF] The Responsive Public Library: How to Develop and Market a Winning Collection | by ☆ Sharon L. Baker Karen L. Wallace
    264 Sharon L. Baker Karen L. Wallace
The Responsive Public Library: How to Develop and Market a Winning Collection